(House of Marketers) Producer > “Azar ” 2025 (project based collaboration)
// Campaign pending public launch
Produced a large-scale TVC and multiple short-form and alternative cuts for the Turkish–Korean client Azar, overseeing the full production cycle from concept to delivery. Led on-the-ground shoots in Istanbul while coordinating a multidisciplinary creative team across strategy, direction, production, and post-production. Balanced creative vision with strong project management practices, managing timelines, budgets, resources, and stakeholder alignment. Shaped the creative approach by exploring how Gen Z connects organically in a digital-first world, translating cultural insights into authentic, engaging campaign assets.
(Zalando) Project Manager > “Live Shows & EPS ” 2023-2025 (project based collaborations)
Managed multiple live-streaming projects from concept to go-live, overseeing timelines, budgets, and resources while aligning creative, tech, product, and marketing stakeholders. Led end-to-end delivery of customer-centric live content initiatives, ensuring high-quality execution that supports business and Content Solutions strategy. Operated within agile frameworks (Scrum/Kanban), managing scope, risks, and priorities in fast-paced environments. Translated business objectives into creative solutions, proactively solved challenges, and ensured seamless collaboration across internal teams and external partners.
(independent director) Producer > “Outcast” 2025
[currently in post production, to be released in March 2026]
A 15-minute short about a young woman with a face that doesn’t match society’s standards, suddenly sees a friendship with a stranger, only to become desperate in the search for someone who is not really what she seems.
Responsibilities: pre-production coordination, location scout, budget management, point of contact for day-to-day operations
(Clariness) Project Manager > “Pfizer, Regeneron, Takeda” 2023-2025 (project based collaborations)
Managed multi-country creative campaigns supporting clinical studies, overseeing the development and delivery of patient-facing assets designed to drive awareness and recruitment. Acted as the central coordination point across creative, operational, and stakeholder teams, ensuring timelines, budgets, documentation, and regulatory requirements were met. Delivered creative campaign work for key healthcare clients including Pfizer and Regeneron, translating study objectives into effective, compliant communication materials. Provided guidance to junior coordinators, contributed to process improvements, and ensured consistent quality across all creative outputs.
(Carousel GmbH) Producer > “Careful” 2023
A secret feminist group organises fake dates to take revenge on violent men who have not been punished for their crimes.
The short movie is a feminist work on the topics of sexual assault, revenge and violence breeding more violence, aiming to be a healing and cathartic film.
Responsibilities: pre-production coordination, budget management, point of contact for day-to-day operations
(72andSunny) Brand Manager_Zurich > “What can go right?” 2023
[European and Overseas campaign adaptation]
Managed client accounts and collaborated with creative teams to develop integrated marketing solutions, while ensuring on-time delivery and A+ quality.
Responsibilities: liaised between clients, brand teams, and production for campaign execution, created status reports and managed project budgets, and provided frequent updates to the Brand Director.
(Innocean) Digital Account Manager_KIA > “Connectivity that inspires” 2022
[European campaign development]
Managed client accounts from initial brief to project completion, including budget planning and actively managing the client relationship.
Responsibilities: planning and oversight of Digital Campaigns, including Display, Video, Social etc; maximise team output and efficiencies through coordinating team workflow, with responsibility for all team work in progress. Effectively delegate to team members and manage team workload.
(Publicis Emil) Marketing Specialist - Mercedes-Benz> various campaigns, 2020
[Oversea campaign development]
Support campaign development by researching Mercedes-Benz topics and working with the global strategy team for strategic insight and creative input.
Responsibilities: conduct continuous research on relevant topics and collaborate closely with the global strategy team to ensure campaign-specific requirements are met.
(Freelance) Social Media & Marketing Specialist > various clients, 2016
Develop and implement content and keyword strategies for SEO/SEM, oversee digital marketing and social media strategy, manage campaigns, track conversion rates, evaluate market conditions, and review new technologies.
Responsibilities: manage website usability, design, and content, plan and control digital marketing budget, analyze market trends, conduct keyword research and social listening, update social media presence, create promotions and launch products, develop SEO strategies, and maintain collaborative relationships with media and press partners.
