About
Many moons ago, I got into advertising because I genuinely believe it has the power to change the world. The industry is complicated and it doesn't always make it easy to do work that matters. But that's exactly why it needs people who care about getting it right.
I'm a Creative Project Manager and Producer based in Berlin, with over ten years of experience running campaigns, productions and accounts across Europe. I move fluidly between account management, film production and project management, because the most interesting briefs rarely live in just one lane, and neither do I. Along the way, every project felt like entering a new world: different rules, different characters, different stakes. Some were main quests. Others looked like side quests and turned out to be the most formative ones. The unexpected turns, the briefs with no obvious answer, the allies gathered in the chaos. That's where the real learning happened. And honestly? That's where I do my best work.
I'm drawn to complexity. To teams building something they haven't built before. To briefs that challenge the easy answer. I work well in teams and equally well solo, across industries and time zones, in structured environments and in ones where the structure still needs to be invented. Messy is fine. Complicated is fine. Figure-it-out-as-we-go is where I thrive.
Curious by nature. You'll usually find me halfway through three different things at once: a book, a magazine, someone's Substack I stumbled onto at lunch break. I love films and a good series. Currently deep in an Edgar Wright rabbit hole, and if you want to know my Letterboxd top 4, please ask — I want to know yours too! I pick up new hobbies without warning, am learning German, and have been chasing a Fred Again ticket since 2015.
Lately, that same curiosity has pulled me toward something bigger. I'm increasingly drawn to anything that dares to challenge the standard playbook — projects that bring people together in ways that actually mean something. I want to work with brands solving real problems, and on experiences that remind us what it feels like to be human in the same room at the same time. Creativity, applied with intention, has the power to challenge the unchangeable. If you have a mission worth taking on, or simply want to talk, please reach out.